About TRU U Mindset Institute

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At TRU U Mindset Institute, we believe greatness begins in the mind. Our mission is to empower athletes, parents + coaches to unlock their full potential by building mental toughness, fostering resilience + cultivating a winning mindset.

 

Whether you're striving for peak performance on the field, overcoming personal challenges, or guiding the next generation of champions, we provide the tools, guidance + support to help you achieve your goals.

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Founded on the principles of discipline, determination + growth, TRU U is more than a coaching institute; it’s a community driven by a shared passion for excellence. We offer tailored programs designed to meet the unique needs of every individual, team or program blending cutting-edge sports psychology with practical strategies for real-world success.

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About Coach Cole

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Coach Cole, the visionary behind TRU U Mindset Institute, is a highly sought-after performance coach with years of experience transforming athletes + leaders across various sports and disciplines.

 

Former D-1 Collegiate athlete turned Mindset Coach + Mentor; Coach Cole knows firsthand the power of mental fortitude in achieving greatness. Her passionate + dynamic coaching style combines motivation, accountability + actionable strategies, helping clients break through barriers + redefine their limits.

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With a deep understanding of the pressures athletes face, Coach Cole works closely with parents + coaches to foster a supportive environment that nurtures growth both on + off the field. Her philosophy? Success is not just about winning—it's about personal development + becoming the TRUest, most unstoppable version of YOUrself.

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Join Coach Cole and the TRU U Mindset family, + discover the strength, confidence, and clarity to conquer your biggest challenges. Together, we’ll take your game—and your life—to the next level!

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The TRU U Mindset Approach to Coaching

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At TRU U Mindset Institute, our coaching is rooted in personalized, actionable strategies designed to elevate your athlete's mental game.

 

Through our 13-week TRU U Athlete Mindset Coaching Program, we guide athletes + teams step-by-step toward becoming their most confident, focused + successful self. Each session is customized to align with the results of your Athlete Mindset Testing + Situational Coaching Discussions ensuring a tailored experience that addresses your unique strengths, challenges, and potential growth areas.

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Program Overview

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Each week, athletes learn a new mindset principle designed to help unlock peak athletic performance + overcome mental barriers. 

The entire program is virtual + runs  for 13 Weeks  x  1 session -  1 hour per week, via Zoom.

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These interactive sessions combine sports psychology, actionable exercises, situational coaching + real-world applications to ensure immediate and lasting impact.

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